MEGA INDUSTRIAL TRADE FAIR IN U
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MEGA INDUSTRIAL TRADE FAIR IN U.P. |
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Fifth Edition of U.P.s landmark event IFX-08(India Food Expo) &
third edition of UPIX-08(UP Industrial Expo) concluded successfully on
10th Feb 2008 at Laxman Mela Ground, Lucknow. The expositions were
organized in collaboration with the Department of Food Processing, GoUP
and Deptt of Industrial Development respectively.
This trade fair is a show case for latest trends in the industry and
equipment, where new business concepts and prototypes are shown and
discussed with visitors, thus enabling them to recognize key trends,
designs and technologies in the market. In fact, all major stakeholders
carefully observe the trends at the EXPO each year. It is a must-visit
event for industry professionals across all sectors. |
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| PREPARATIONS |
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For the first time, IIA hired the services of a professional agency
Team Pinnacle Venue Constructs, a Mumbai Based Event Management Agency
for the over all management, marketing, media planning & infrastructural
arrangements of the event. It is a leading Event Management company of
India. This step was taken with the aim of qualitative improvement of
the EXPO in order to bring it on par with international standards. |
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PLANNING & EFFORTS |
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DEPT. of Food Processing and Department of Industrial
Development U.P. were roped in as Co-organizers
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Major Govt. Sectors, reputed Private Sectors as well as Media
were approached for Sponsorship of the event
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Various departments such as Labor, Tourism, Environment,
Transport, Technical Education, Yuva Kalyan, Minor Irrigation, PWD,
Science & Technology, Co-Operatives, Irrigation, Information And
Public Relation, Tax & Registration etc. were approached for putting
up their stalls in the exhibition
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Power point presentations held in the offices of all major
departmental heads including the Principal Secy,SSI & Export
Promotion
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Event Promotion |
| Vigorous efforts were made to approach the potential exhibitors and
visitors through various mediums as stated below: |
- Event Brochures & Registration forms through post and email
- A complete event detail on IIA website including facility for
online registration.
- Newspaper advertisements
- Use of Radio & TV
- Interactions with other industry associations within & outside
the country
- IIA Chapter meetings
- IIA news letter
- Banners/Posters/stickers/hoardings
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The event information brochures containing all details of the event
including registration forms were designed and printed in sufficient
numbers.
Around 100,000 E-MAILS and 15000 physical Mailers were sent to the
Potential participants. Event information brochures to individuals and
organizations were sent through e-mails. These participants were
contacted on telephone also, as many as 200 calls were made every day.
IIA has more than 7000 member units through 35 district chapters all
over U.P. All IIA chapters were activated to spread the information to
potential participants. Information about EXPO was flashed through IIA's
monthly News magazine 'IIA NEWS' also.
For publicity of the event at local/State level, Hoardings, Posters and
Stickers were used extensively. Hoardings were put up at all important
cities all over U.P. The event was also registered on other trade
websites.
Invitation Cards were printed in sufficient numbers and distributed to
all important invitees. Arrangements for administrative permissions for
the fair, alternate sources of power supply, fire safety, insurance etc
were completed well before the start of the event.
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Press Conference-Curtain Raiser EXPO 2008 |
The EXPO curtain raiser press conference took place on Feb 6, 2008
at Laxman Mela ground, the venue of the trade fair.
Mr.Parveen Sadana, President, IIA, informed the media that new
dimensions are added every year in the Trade Fair as a result of which
the size & the popularity of the fair have been increasing. He further
said that the Industrial Exhibition starting tomorrow is bringing with
it several new products, technologies & services specially in the field
of I.T, Food Processing & Information for setting up Industries in the
State. Special arrangements have been made for Buyer Seller meet at the
exhibition venue it self.
Mr. Anil Gupta, Sr. Vice President said that the fair is not only
popular in the country but out of the country also. This is evident from
the fact that delegations from U.K, Israel, Mexico & Pakistan etc have
visited the Trade Fair in the past. This year delegates from Malaysia,
U.K, Dubai & Thailand etc have confirmed their participation.
Mr. Mukesh Tandon, Gen Secy said that IIA have been facing several
hurdles in organising this Trade Fair in Lucknow in the past, however,
IIA have now reached a stage when we are organising this Trade Fair
without much of the help of from the Government. Mr. D.S. Verma,
Executive Director, IIA and all the senior office bearers addressed the
press conference.
The conference was attended by all the leading names in the print and
the electronic media of the city. |
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THE EXPO-2008 BEGINS |
| The fair was inaugurated by Shri Atul Kumar Gupta, Industrial
Development Commissioner, U.P. Mr. Shiv Kumar, Chief General Manager,
SBI and other dignitaries from government and industry were also present
on the occasion. |
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HIGHLIGHTS :: |
- SEPARATE PAVILION FOR DIFFERENT SECTORS OF INDUSTRY/ SUPPORT
DEPARTMENTS / PRODUCTS/SERVICES
- LAYOUT CHARTS DISPLAYED AT VENUE
- SEMINAR IN EXHIBITION GROUND ITSELF
- ARRANGEMENTS FOR BUYER SELLER MEETS
- 1,26,500 SQ.FT FACILITY AND EXHIBITION AREA
- OCTONORM STALLS OF INTERNATIONAL STANDARD UNDER THE HANGER
- ALL SAFETY NORMS OBSERVED
- LUCKY DRAWS
- CULTURAL PROGRAMMES
- FREE ENTRY
- SPECIAL ARRANGEMENTS FOR LAUNCH OF PRODUCTS
- FOOD COURT
- EXCLUSIVE SESSIONS WITH MEDIA - PRE / DURING /POST
- SPECIAL EVENING PERFORMANCES
- THEME VENUE DECORATION
- VVIP VISITS
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Stalls & Exhibitors |
EXPO-08 drew large audience of interested visitors from diverse
sections of the society including students and potential entrepreneurs.
More than 160 exhibitors participated in the event and did excellent
business worth Rs.20 crore.
Stalls on almost all commodities, technology and services of consumer
and trader interest were there viz. food products, home appliances,
machinery & raw materials, export promotion, banks, BIS, Consultancy
Services, leather accessories, garments, carpets, Packaging Machines
etc. |
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Seminar |
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A seminar on �Bio tech, Standardization & Export
Promotion� was held on�.Feb at the exhibition venue. Around 50
participants from industry and reputed institutions attended the seminar
addressed by eminent speakers from different fields:
Dr.PK Seth,CEO, Bio tech park, Lucknow.
Mr.R.K. Sharma, Director & Head, Bureau of Indian Standards
Shri Prabhat Kumar, Joint Export Commissioner, U.P. |
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Cultural Bonanza |
The visitors to the exhibition were entertained each evening with
cultural variety programmes including Hasya kavi Sammelan, Qawwali,
Bhangra and the like.
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| A trade fair in principle, nevertheless offering more than
buyer-seller meet, due concern is always shown by the organizers for the
visitors� entertainment who were enthralled with colorful evenings of
cultural and musical delights each day of the EXPO. |
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THE RESPONSE |
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More than 1 lakh visitors took advantage of the opportunity to
access a wealth of information about the various developments taking
place in the industrial scenario and to receive first hand information
from the fair's exhibitors from across the country. Exhibitors utilized
the venue to foster and to expand their networking while conducting
successful business. |
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SPONSORS & PARTNERS |
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SPONSORS
Department of Food Processing, U.P. & Department of Industrial
Development U.P.
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Supported By
SIDBI, UPSIDC,BUREAU OF INDIAN STANDARDS, STATE BANK OF INDIA,UPPCL,
UDYOG BANDHU
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Partners
Team Pinnacle,Exhicon Outsource,Exhicon Events, Agriculture Today,The
Times of India, Event Avenue |
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